Abstract Walt Disney enterprises are theorized as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occur. A postmodern analysis of these multiple discourses reveals the marginalized voices and excluded stories of darker side of the Disney legend. Tamara, a play that is also a discursive metaphor, is used to demonstrate a plurivocal multiple story interpretation theory of competing organizational discourses. Subsequent sections address storytelling organizational theory, analyses of official accounts of Disney enterprises, and less well-known, even contrary, accounts.
In theory, the corporate mission determines what the business organization does. On the other hand, the corporate vision sets the direction of growth and development, pertaining to a desired future condition of the business.
This business analysis case of The Walt Disney Company involves a mission statement that focuses on industry leadership. However, as in the case of many other companies, Disney can improve its corporate vision and mission statements to suit the needs of the business, and to address current trends affecting the industry.
For example, a more specific vision can function as a better guide for strategic management for expanding Disneyland and other parks and resorts. The Walt Disney Company has the following for its mission statement: Using our portfolio of brands to differentiate our content, services and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world.
Technical conventions on writing missions and visions indicate that a corporate mission statement presents what the business does, and the corporate vision statement is a future-oriented business target.
Moreover, the company targets the global market for its products, based on the third factor in its corporate mission. These factors are strongly associable with the corresponding vision statement and its impact on the business.
On the other hand, the second factor is about leadership. Thus, the vision statement shows that The Walt Disney Company focuses on becoming a top player in the global market for amusement parks, entertainment, and mass media products.
For example, the company needs to strategically develop competitive products that suit new trends in the industry. In addition, the third factor of the corporate vision focuses on the types of business outputs.
This company analysis case of Disney shows that the business is focused on achieving a leading position in the international industry.
The clarity and specificity of this statement help boost the business advantages and strengths shown in the SWOT analysis of The Walt Disney Companyto address competition against SonyUniversal Studios Comcastand other firms.
However, the company does not properly delineate between its corporate mission and vision.
Doing so could minimize confusion. For example, a clear delineation can improve strategic decision-making processes among managers. The Walt Disney Company integrates its vision statement into its mission statement.
For example, Disney aims for leadership in the global market for entertainment products. These characteristics satisfy some of the conventions in writing corporate vision statements, and helps focus managerial endeavors.
Mission statement theory and practice: A content analysis and new direction. Toward a Grounded Theory: Build a Better Vision Statement: Extending Research with Practical Advice. Much ado about nothing or essential strategic step?
International Journal of Arts and Sciences, From product features to corporate mission. Mission, purpose, and ambition: Redefining the mission statement.
1 Facilitating Data Dialogues: Strategies for Conversations Pennsylvania High School Coaching Initiative May, Abstract. Walt Disney enterprises are theorized as a storytelling organization in which an active-reactive interplay of premodern, modern, and postmodern discourses occur. Disney Media Networks is the most significant Walt Disney business segment. Disney products include television programs, books, magazines, musical recordings and movies. You can find more information about the business in its official website or Wikipedia’s article.
An empirical examination of the influence of corporate vision on internationalization. Importance of Corporate Vision.Walt Disney World: A Popular Culture - Walt also worked hard on making Disney world the most immersive place he could that everyone could enjoy, such as whole families, friends, school/work groups, and individuals alike.
A Disneyland Castle during the company’s 50th anniversary. The Walt Disney Company’s corporate vision statement and corporate mission statement are combined in the company’s official corporate statement, which highlights leadership in the entertainment, amusement .
Walt Disney Co together with its subsidiaries is a diversified worldwide entertainment company with operations in four business segments: Media Networks, Parks and Resorts, Studio Entertainment, and Consumer Products & Interactive Media.
Disney Biography - Disney and Politics Walt's father was a socialist, in part influenced by his family’s English and Irish roots. Despite copying cartoons from Appeal to Reason, Disney soon deviated from his father's socialist persuasions and became increasingly conservative, in the American political tradition (more along the lines of Reagan's ideology), as he got older.
Walt Disney - Strategy Analysis - Free download as Powerpoint Presentation .ppt /.pptx) or view presentation slides online.
Startegic Analysis of Walt Disney Co includes porters five force analysis,SWOT,financial analysis. Startegic Analysis of Walt Disney Co includes porters five force analysis,SWOT,financial analysis.4/4(8).
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