The four men who built Guess are a story of immigrant success. But their image has taken a severe beating amid a nasty war in the rag trade. Like stock characters in the movies of their youth, they were street urchins with hearts of gold--savvy, intensely close, in a rush to succeed, but always home Friday nights for Sabbath dinner.
The accessories department was also greatly expanded and several stores across the United States were redesigned. Guess also created a lower priced collection sold exclusively through its outlet locations. Guess also introduced its first brand extension, the up-scale female line of clothing and accessories, named Marciano.
The company introduced Guess for Women in the spring of Guess introduced the Guess for Men line in the spring of Guess has also continued its Guess Kids clothing line into the s, and inGuess began promoting the clothing line for girls and boys through its factory retail stores.
Guess continued to be guided by the Marciano brothers, as co-chairmen and co- CEOs. Maurice Marciano has overseen the design and its sales growth, while Paul managed the image and advertising. The company operates in many countries around the world with the majority of their stores located in the United States and Canada.
In NovemberGuess introduced their Marciano men's line, which was available exclusively through Guess. The men's collection featured button up shirts, blazers, and dress pants.
In line with the women's collection, the men's line was developed and manufactured in Florence, Italy; and retailed for a higher price. As of Januarythe Marciano men's line was pulled from all Guess and Marciano stores due to lackluster sales.
The merchandise was marked down, and was to be sent to factory outlet stores upon deletion. As ofJennifer Lopez is the new face of Guess. Sweatshop allegations[ edit ] During the s, the company's image was damaged when allegations of sweatshop labor use surfaced throughout a few brands, and Guess was quickly marked as a major offender.
InGuess contractors faced litigation from the US Department of Labor DOL due to failure to pay their employees the minimum wage or adequate overtime. The company denied that the move was related to these court cases, but its public image continued to suffer.
The wording of these ads was changed after federal authorities complained that the claims had not been made by anyone in the government and had no official status.
Guess especially began expanding in the less competitive and increasingly lucrative European and Japanese markets. Always Plenty of Fresh Powder" was embossed on the T-shirts which were released by the company in the second quarter ofapparently in reference to Colombia 's drug-trafficking problem.
Guess distributed letters of apology.The Founders: Maurice Marciano and Paul Marciano About the Founders: Maurice Marciano and Paul Marciano In , the Marciano brothers moved to Los Angeles, California from the South of France and founded a small denim company that would eventually grow into a world-renowned brand.
Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers raised in Marseille, France. They moved to California from France in and founded the company in Price $0 ± $25 () $25 ± $50 () $ ± $ () $ ± $ (16). Started as a small fashion denim company in California back in the ’s by the Marciano brothers, Guess grew quickly to become one of the largest and most successful fashion Read More Aug The Marciano Foundation, backed by Guess Jeans brothers Maurice and Paul Marciano, opens a free contemporary art museum in Koreatown.
- Banc of California Stadium, home of the Los Angeles Football Club, opens at Exposition Park. Guess was founded by Georges, Armand, Paul, and Maurice Marciano, four brothers raised in Marseilles, France.
They moved to California from France in and founded the company in GUESS? quickly infiltrated popular culture and became an icon of the generation.
The Marciano brothers were the founders of Guess Incorporated. They grew up in the South of France, a region which created a passionate understanding of French design and the essence of style.
The Marcianos combined their European sensibilities with a love fof classic American tradion and c.