The mass media is increasingly occupying the central stage in our lives. The mass media has an iron grip on the imagination as well as thinking faculties of the society.
Mass Media and their Role in Modern Times! Mass media are tools for the transfer of information, concepts, and ideas to the audience—the readers, listeners or the viewers. They are important tools in disseminating information; they make possible communication exchange and spread of knowledge which are vital as far as societies and cultures are concerned.
Societal goals are nurtured and made a reality through mass media in the modern context. For instance, communicating about health is easy and can be done on a broad basis thanks to mass media like newspapers, radio and television. Sophisticated societies are dependent on mass media to deliver information.
This is because, as G. By disseminating information of varied kinds in society, mass media create awareness, generate debate and spread knowledge. All these are vital in the context of evolution of cultures and their preservation over time.
In earliest times, when the mass media did not exist as they do now, there were various mediums, especially of oral communication that served the same kind of purpose.
But those mediums were restricted in approach and narrow in scope. Not so the mass media. When talking about the role of the mass media, it has to be borne in mind that the mass media do not operate in isolation. They operate in societies and for societies; and all societies have their own cultures or, increasingly in modern times, are multicultural, with a variety of cultures, ethnicities and trends.
So the mass media that are evolving and their functioning are much more complex today than ever before. The mass media are capable of facilitating short-term, intermediate-term, and long-term effects on audiences.
Short- term objectives include exposing audiences to ideas and concepts; creating awareness and knowledge; altering outdated or incorrect knowledge; and enhancing audience recall of certain advertisements or announcements, promotions, or programmes.
Intermediate-term objectives include all of the above, as well as changes in attitudes, behaviours, and perceptions of social norms. Finally, long-term objectives incorporate all of the aforementioned tasks, in addition to focused restructuring of perceived social norms, and maintenance of behaviour change.
Evidence of achieving these three tiers of objectives is useful in evaluating the effectiveness of mass media. Therefore, mass media perform certain key functions in society and in the context of preservation and development of cultures: As a tool for entertaining, the mass media, especially the radio and televisions, are extremely popular.In India from Hawala to Nether case, role of mass media has been highly commendable.
The heinous crimes of Nether could be exposed due to active role of media. It was the media which exposed the cruel face of the police in fake counter killing of Sohrabuddin Sheikh and his wife Rukhsana. Despite the fact that Amazon has a vast essay on mass communication education in india healthy mass media, freedom of being has.
On 10 Best , the Topic of America dropped from its programming syllabus an essay made 24 years earlier by 9 words to use in your essay. In a country like India where the percentage of poverty and illiteracy is high radio serves as the best means of mass media.
It has unparalleled potential to educate, inform and condition people’s mind. Mass media influences the way people live culturally, Vampires in Society and Mass Media Essay Vampires in Society and Mass Media.
Mass Media and their Role in Modern Times!
Mass media are tools for the transfer of information, concepts, and ideas to the audience—the readers, listeners or the viewers.
They are important tools in disseminating information; they make possible communication exchange . Article shared by. Mass media has a prominent role to play in modern society. It can bring about radical changes and improve social situation as it influences our social, civil, cultural, political, economic and aesthetic outlook.
Mass media, the worst effect of social media is on children and students, they take their focus more on this, thereby affecting their studies. Mass media, social media, in a way puts you in the habit, it becomes difficult for you to remain without it.