Even professional copywriters make it sometimes: Why is it wrong? Focus on Your Ideal Buyer When you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all. The best product descriptions address your ideal buyer directly and personally.
Your Message Please leave this field empty. A customer visits your website means they find something relative to their search. Now, commonly customer is expected to leave the website if they do not find any sufficient information. Well, in most cases, where relative product result is required; a Persuasive, Informative and Unique Product Description will do half the job.
This gives information to the customer what the product is all about. Also, this would rather save you from Google penalty of copying product description from competitors. If you read any digital content, then you can easily find the loopholes that are the main causes of high bounce rate.
Product Description for Conversion I will explain here, why you need Product Description for your products. With a well written product description user may get an idea about the product and decide to buy or not.
This is the crucial part of your sales funnel because a customer lands on the particular product and then proceed to checkout. There is a good opportunity to hold your customer at this point by your product description that convert to sales.
Google penalized duplicate contents. If you use one of your competitors, supplier or manufacturer content, your website would likely face Google penalty.
Always use unique and compelling product description. These are only few points that you should consider. Now, moving ahead, I will show you how to write engaging Product Description that actually make sales. Understand Your Product This is your foremost step towards writing product description.
Understand your product completely and then describe about its persuasively. It presents the information which user thinks of making smart buying decision. Secondly, it precisely describes the total number of products that will be delivered on this purchase.
This product description has perfectly covered the entire details to make purchase flawless for the customers. Analyze your Buyers Your product addresses several buyers. Often writing with thinking of several buyers in mind ends with not addressing to anyone. Assume a buyer wants to purchase a lamp from you.
Now, what all common questions could arrive in his mind. There are certain questions which every buyer would perhaps ask you. While writing the product description correlate with your customer general query and use their words. Have a look at the below example from LED Flashlight. Here the description is written by imagining as the buyer is in front of the writer, considered as if he is speaking with him, then phrased the context accordingly which denotes a direct conversation with the buyer.
Expose Your Product Prodigious Features Since, you have started imaging your product and its buyers, you will be proud of your products.
While writing use specific aspects of your products which appeals different and shows how your product is not like your competitors. Your product description should first say how desirable, it can be for a customer, its unique features and how it looks. Be specific to the problem it solves, when customers can use it, will it entice them.
Describe in a way which shows why its better than any other competitive products in the market. Misguided has perfectly crafted the essential features in its product description as shown below: From the big text, you can easily justify what your product consists something special and different from others.
Make customer feel they are getting the best product with most advanced features by appending the proof of what you say.
Tell Your Story Telling your brand story to the customers makes your product description more interactive to the buyer.
When you think of telling your story, first answer the following question:Find helpful customer reviews and review ratings for Unity 3D Game Development by Example Beginner's Guide at rutadeltambor.com Read honest and unbiased product reviews from our users.
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But there’s no way to build a successful eBay business without it –after all you need to write product titles and descriptions. Once you have these answers, you are one step closer to writing a compelling product description.
Put yourself in the shoes of your customers and ask yourself what they would look for in your product. Here’s a marvelous example of a Stage 2 product description from Josie Maran Cosmetics—an online company that sells organic makeup and skincare products. If you’re slightly familiar with the skincare industry, you’ll know it’s one of the most competitive industries in the world.