Over the years Martin and his team has developed an unorthodox way of doing what every company says it wants to do: Erickson is a McKinsey Award-winning author and a widely-respected authority on leadership, the changing workforce, collaboration and innovation, and the nature of work in intelligent organizations.
As of it ranked 26th amongst top global brands. These recent initiatives will enable PepsiCo to adjust to the changing lifestyles of its consumers.
Both initiatives are part of its expansion into international markets and a lessening of its dependence on US sales. In addition the company plans on major capital initiatives in Brazil and Mexico.
Products such as Aquafina, and Propel are well established products and in a position to ride the upward crest. Threats Decline in Carbonated Drink Sales — Soft drink sales are projected to decline by as much as 2.
PepsiCo is in the process of diversification, but is likely to feel the impact of the projected decline. Potential Negative Impact of Government Regulations — It is anticipated that government initiatives related to environmental, health and safety may have the potential to negatively impact PepsiCo.
For example, manufacturing, marketing, and distribution of food products may be altered as a result of state, federal or local dictates. Preliminary studies on acrylamide seem to suggest that it may cause cancer in laboratory animals when consumed in significant amounts.
If the company has to comply with a related regulation and add warning labels or place warnings in certain locations where its products are sold, a negative impact may result for PepsiCo. Intense competition may influence pricing, advertising, sales promotion initiatives undertaken by PepsiCo.
In a strike in India shut down production for nearly an entire month. This disrupted both manufacturing and distribution.
Take a journey through our past and see the key milestones that define PepsiCo. This case study has been compiled from information freely available from public sources. It is merely intended to be used for educational purposes only. This broad product base plus a multi-channel distribution system serve to help insulate PepsiCo from shifting business climates.
Distribution — The company delivers its products directly from manufacturing plants and warehouses to customer warehouses and retail stores. This is part of a three pronged approach which also includes employees making direct store deliveries of snacks and beverages and the use of third party distribution services.
This concentration does leave PepsiCo somewhat vulnerable to the impact of changing economic conditions, and labor strikes. Low Productivity — In PepsiCo had approximatelyemployees. This may indicate comparatively low productivity on the part of PepsiCo employees.
This followed incidents of exploding Diet Pepsi cans in Such occurrences damage company image and reduce consumer confidence in PepsiCo products.
Published by Tim Friesner Marketing Teacher designs and delivers online marketing courses, training and resources for marketing learners, teachers and professionals. View all posts by Tim Friesner Posted on.BCG Growth-Share Matrix. Introduction. The BCG Growth Share Matrix was evolved in the early s by Bruce Henderson, founder of the Boston Consulting Group, to help corporations make investment and disinvestment decisions related to their business units or product portfolios.
PepsiCo Inc. Report constitutes a comprehensive analysis of PepsiCo business strategy. The report illustrates the application of the major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on PepsiCo.
View PepsiCo BCG Matrix (Group).xlsx from BUS at University of Miami. BCG Matrix Market growth rate Frito-Lay North America PepsiCo Beverages North America Quaker Foods North America Latin. PepsiCo’s SWOT analysis presents major challenges in the areas of competition, changing consumer behaviors, and product development..
PepsiCo’s Strengths (Internal Strategic Factors) PepsiCo’s continued global growth and prominence reflects the company’s strengths. Strategic management is an important part for any business which helps for strategy formulation and business decisions. Strategic Management Multiple Choice Questions with Answers The origins of Business Policy & Strategic Management can be retraced to.